Fancy a fag?
Mayfair was plastered with cigarette adverts from this time period. Dunhill on the back page and Benson & Hedges with a two page spread on pages 2 & 3. Marlboro took a two page on 36 & 37 and John Player 'red' a single on 38. Embassy No 1 on page 67; Players No 6 on page 83 which was my brand back in the day but placed in a Dunhill box so I looked cool - as you do. Finishing with John Player in the King Size blue box on page 106. That's what I thought when they meant have a smoke after sex; I didn't realise at the time that sex involved 2 people???
As we break into the 1980's Mayfair stamps on its front page 'Largest UK Men's Magazine Circulation' and its ABC figure at the time was 445,992; so you work that out at 75p a copy plus the advertising!!!
In this issue Mayfair throw caution to the wind and stick half a nipple on the cover, which makes you wonder how Smiths and Menzies reacted at the time. To assist our readers from outside the draconian UK, Smiths and Menzies are national news agents with branches across the UK and Mayfair along with all other national mens magazines at the time would only stock girlie mags that where 'upper class'. If your taste was for a more vulgar magazine such as Whitehouse then you had to find a 'seedy' newsagent who was willing to take the risk.
Remember Dateline? Is It Still Going?
When you read Mayfair did you ever send off the coupon to join Dateline? I wonder what would happen if you sent off the coupon now? Well one of the pix has got a a guy smoking a pipe so he'll be arrested and another asks what age are you looking for; yet gives no minimum; Ooops! Further on page 11 Mayfair ask would you like to go 18 ways further than you've ever been before and if you say yes then you get a 44 page travel brochure of Inghams - Bangkok for £349.
In this months issue on page 88 there's an ad for the new Talbot Sunbeam which is basically a crap Mini Metro; which was also crap. However in the same issue there's an editorial on how Sir Henry Segrave died 50 years to the day of this issue of the magazines production. What's interesting is that Segrave who was a speed freak drove a 3 litre Sunbeam to a Brooklands Victory in 1921 and in a straight 8 Sunbeam won the French Gran Prix. So from now to then you can see how every great British name in motoring history has been cocked up and then taken over by another country who knows how to do it right.
Originally priced at 0.75p but now considerably more this issue contains the girls you'd expect to see in Mayfair magazine from this era. The key girl for me in this issue is shot by my dear departed friend John Allum who took Jackie McArdle to his local park along with a volley ball (as you do) and the see through knickers to sum up why Mayfair flew off the top shelf. Well done pal; RIP.
I was at an impressionable age when this issue was brand new which is why I refer to page 19 and More cigarette advert; am I that easily led? If you bought Playboy for the articles; did you buy Mayfair for which fags you should smoke? If times hadn't changed Mayfair would be advertising which brand of crack pipe you should be buying. To assist this magazines selling power you can turn to page 118 and look at Jackie Pauler who must have been a very forward thinking young girl has she's got a tattoo on her bottom. What next? Girls with tattoos all over their bodies... Never.
To assist the 3 people in the world who don't know who George Best is and what his taste in women was this issue of Mayfair contains one of his girlfriends who was shot by John Allum and she's at the back (odd because George played up front) on page 68 and its Angela. Now for those of you on the continent (Europe) you'll have seen a lot more of Angela than Mayfair could show from this shoot because after John had finished the shoot continued and Angela got very naughty.